Green Envee is seeking an experienced, creative, and analytical Digital Marketing Manager to help lead the execution and optimization of our digital marketing efforts across both our professional (B2B) and consumer (B2C) business.

Reporting directly to the Marketing Director, this role serves as a key driver of Green Envee's day-to-day marketing operations. You will own the execution of integrated marketing campaigns, manage relationships with our creative and advertising agencies, oversee digital marketing initiatives across multiple channels, and use performance data to help shape future marketing strategies.

This position is ideal for someone who enjoys balancing creativity with analytics and wants to take ownership of marketing initiatives from concept through execution. You'll collaborate across departments, work closely with agency partners, and become a trusted resource for campaign planning, digital marketing performance, and continuous improvement.

If you enjoy building organized marketing systems, improving campaign performance, and contributing ideas that drive business growth, we'd love to meet you.

What Success Looks Like

In this role, you will:

• Successfully execute integrated marketing campaigns that support business growth.
• Keep agency partners aligned and projects moving on schedule.
• Deliver timely, insightful marketing reports that help guide strategic decisions.
• Improve engagement across social media, email marketing, and ecommerce channels.
• Identify opportunities to optimize campaigns through analytics and testing.
• Become a trusted partner to the Marketing Director by bringing organization, initiative, and data-driven recommendations to the marketing team.

Digital Marketing & Campaign Management

• Own the execution of integrated marketing campaigns across email, social media, ecommerce, paid media, website, and digital marketing channels.
• Partner with the Marketing Director to develop and execute marketing campaigns that support product launches, promotions, education, events, and company initiatives.
• Manage campaign calendars, timelines, deliverables, and project schedules to ensure successful execution.
• Oversee digital campaign execution from planning through launch while ensuring projects remain organized, on schedule, and aligned with business objectives.
• Manage website merchandising, promotional content, landing pages, and campaign updates within Shopify.
• Coordinate cross-functional marketing initiatives with internal teams and external partners.

Agency & Creative Management

• Serve as the primary point of contact for Green Envee's creative and advertising agencies.
• Develop creative briefs and communicate campaign objectives, timelines, product launches, promotions, and marketing priorities.
• Review creative concepts, copy, photography, video, graphics, and digital assets to ensure consistency with Green Envee's brand standards.
• Manage project timelines, revisions, approvals, and final asset delivery.
• Coordinate content creation with agency partners, internal team members, and Green Envee's in-house videographer.
• Maintain organized project workflows, marketing calendars, creative assets, approvals, and documentation within Notion.

Social Media & Community Management

• Own Green Envee's social media execution across consumer and professional channels, including Instagram, Facebook, LinkedIn, and emerging platforms.
• Develop and manage social media content calendars aligned with marketing campaigns and product launches.
• Write, edit, schedule, and publish engaging content that reflects Green Envee's luxury brand voice.
• Monitor community engagement, respond to comments and messages, and foster meaningful relationships with consumers and professional partners.
• Identify trends, content opportunities, and new ideas that increase engagement and brand awareness.
• Evaluate social media performance and recommend strategies to improve audience growth and engagement.

Email Marketing & Customer Engagement

• Manage Green Envee's consumer and professional email marketing calendars.
• Plan, write, and execute promotional emails, newsletters, product launches, educational campaigns, and event communications.
• Manage audience segmentation, quality assurance, scheduling, testing, and deployment.
• Support lifecycle marketing and automated customer journeys that improve engagement and retention.
• Continuously optimize email performance through testing and data analysis.

Marketing Analytics & Performance

• Own the collection, analysis, and reporting of marketing performance across email, social media, paid advertising, website traffic, and ecommerce.
• Monitor campaign performance using Shopify, HubSpot CRM, Google Analytics 4, Meta Ads Manager, Google Ads, and other reporting tools.
• Prepare weekly and monthly performance dashboards for the Marketing Director.
• Analyze campaign performance and provide actionable recommendations that improve marketing effectiveness.
• Monitor key performance indicators including website traffic, ecommerce sales, conversion rate, customer acquisition cost, return on ad spend, engagement, email performance, and customer retention.
• Use marketing insights to influence campaign strategy, audience targeting, content planning, and budget recommendations.
• Maintain campaign tracking, UTM parameters, and reporting documentation to ensure accurate performance measurement.

Product Launch & Marketing Operations

• Lead digital marketing execution for product launches, seasonal promotions, educational initiatives, and company events.
• Ensure all marketing channels are coordinated and launch-ready.
• Partner with internal departments to ensure marketing materials are accurate, complete, and delivered on schedule.
• Continuously identify opportunities to improve marketing processes, workflows, and campaign execution.

4 or more years of experience in digital marketing, ecommerce marketing, integrated marketing, or a related role.

Proven experience managing multi-channel marketing campaigns from planning through execution.

Strong analytical skills with the ability to interpret marketing data and translate insights into business recommendations.

Experience developing marketing reports, dashboards, and performance summaries for leadership.

Hands-on experience with Shopify, HubSpot CRM, Google Analytics 4, Meta Ads Manager, Google Ads, and digital reporting tools.

Experience managing email marketing campaigns, segmentation, automation, testing, and performance optimization.

Experience managing social media strategy, publishing, community engagement, and content calendars.

Strong project management skills with the ability to manage multiple campaigns, priorities, deadlines, and agency partners simultaneously.

Experience collaborating with creative agencies, advertising agencies, photographers, videographers, and cross-functional teams.

Excellent copywriting, editing, and communication skills with exceptional attention to detail.

Strong understanding of branding, digital storytelling, ecommerce, and customer experience.

Experience using AI tools to improve marketing workflows, content development, research, reporting, or campaign execution is a plus.

Highly organized, proactive, collaborative, and comfortable taking ownership in a fast-paced environment.

Experience in skincare, beauty, wellness, luxury consumer goods, or the professional aesthetics industry is preferred.