Green Envee is seeking a creative, organized, analytical, and digitally savvy Digital Marketing Specialist to support the day-to-day execution and optimization of our digital marketing across social media, email, ecommerce, paid media, digital campaigns, and content.

Reporting to the Marketing Director, this role is responsible for bringing Green Envee's marketing strategy to life while partnering closely with our creative and advertising agencies, internal team members, and in-house videographer. The Digital Marketing Specialist will oversee campaign execution, coordinate creative development, manage digital marketing calendars, and ensure a consistent brand experience across every customer touchpoint.

This role also serves as a key contributor to Green Envee's marketing performance by collecting, analyzing, and reporting marketing data that helps drive informed business decisions. The ideal candidate is equally comfortable balancing creativity with analytics, using insights to optimize campaigns, improve customer engagement, and support continued growth across both our professional B2B and consumer B2C business.

Digital Marketing and Campaign Management

• Execute and coordinate Green Envee's digital marketing initiatives across social media, email marketing, ecommerce, website content, and paid media.
• Collaborate with the Marketing Director to execute integrated marketing campaigns that support product launches, promotions, educational initiatives, seasonal campaigns, and company objectives.
• Coordinate campaign timelines, marketing calendars, deliverables, and launch schedules to ensure projects remain on track.
• Work closely with internal departments and agency partners to ensure all marketing initiatives are aligned, accurate, and executed on schedule.
• Coordinate website updates, landing pages, promotional messaging, and digital assets within Shopify to support campaign launches.

Creative Agency and Content Coordination

• Serve as the primary day-to-day liaison with Green Envee's creative agency.
• Develop creative briefs and communicate campaign priorities, product launches, promotions, and marketing initiatives to agency partners.
• Review social content concepts, copy, creative assets, and campaign materials to ensure they align with Green Envee's brand standards, messaging, and marketing objectives.
• Manage revisions, approvals, and final asset delivery to ensure projects remain on schedule.
• Coordinate with agency partners, internal team members, and Green Envee's in-house videographer to ensure photography, video, graphics, and digital content are planned, created, approved, and delivered on time.
• Maintain organized project workflows, creative assets, approvals, and campaign documentation within Notion.

Social Media Management

• Manage day-to-day execution of Green Envee's consumer B2C and professional B2B social media channels, with a primary focus on Pro Instagram, the Pro Facebook Community, LinkedIn, and additional social platforms.
• Maintain and manage the social media content calendar.
• Write, edit, schedule, and publish engaging social media content that reflects Green Envee's luxury brand voice and messaging.
• Monitor comments, messages, mentions, and community conversations while actively engaging with consumers and professional partners.
• Identify opportunities to increase community engagement, brand awareness, and audience growth.
• Monitor platform trends and recommend timely content opportunities.
• Track and analyze social media performance and provide recommendations to improve engagement and campaign effectiveness.

Email Marketing

• Manage Green Envee's consumer B2C and professional B2B email marketing calendars.
• Plan, write, edit, and coordinate promotional emails, newsletters, educational campaigns, product launches, and event communications.
• Coordinate email creative with agency partners while ensuring messaging aligns with campaign objectives.
• Manage audience segmentation, scheduling, testing, quality assurance, and deployment.
• Support automated email journeys and lifecycle marketing initiatives that improve customer engagement and retention.
• Analyze campaign performance and continuously optimize subject lines, segmentation, content, calls to action, and customer journeys based on performance data.

Agency and Advertising Coordination

• Serve as the primary liaison with Green Envee's digital advertising agency.
• Coordinate campaign priorities, creative needs, messaging, timelines, and campaign deliverables.
• Partner with agency teams to monitor campaign performance and identify opportunities for optimization.
• Ensure paid advertising initiatives remain aligned with Green Envee's overall marketing strategy, brand standards, and business goals.

Marketing Analytics and Reporting

• Collect, organize, and analyze marketing performance across social media, email marketing, paid advertising, website traffic, and ecommerce.
• Monitor campaign performance using Shopify, HubSpot, Google Analytics 4, Meta Ads Manager, Google Ads, and other reporting platforms.
• Prepare weekly and monthly marketing dashboards and performance reports for the Marketing Director.
• Identify trends, opportunities, and actionable insights that improve campaign performance and support marketing strategy.
• Track key performance indicators including website traffic, conversion rates, customer acquisition, return on ad spend, ecommerce sales, engagement, audience growth, and email performance.
• Translate marketing data into clear recommendations that help guide future campaign planning, content strategy, audience targeting, and budget allocation.
• Maintain campaign tracking, UTM parameters, reporting documentation, and marketing analytics to ensure accurate measurement across all initiatives.

Product Launch and Marketing Coordination

• Coordinate digital marketing support for new product launches, seasonal promotions, events, and educational initiatives.
• Ensure social media, email marketing, website updates, paid advertising, and creative assets are aligned and launch-ready.
• Collaborate across departments to ensure marketing materials are accurate, complete, and delivered on schedule.
• Support ongoing marketing initiatives that strengthen Green Envee's brand awareness, customer engagement, and business growth.

• 2 to 4 or more years of experience in digital marketing, social media, email marketing, ecommerce, or a related marketing role.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable recommendations.
• Experience preparing marketing reports, dashboards, and performance summaries that support business decision-making.
• Experience using marketing analytics to optimize campaigns, improve customer engagement, and drive measurable results.
• Hands-on experience with Shopify, HubSpot CRM, Google Analytics 4, Meta Ads Manager, Google Ads, and digital reporting tools.
• Experience managing social media platforms, content calendars, publishing tools, and online community engagement.
• Experience executing email marketing campaigns, audience segmentation, testing, automation, and performance reporting.
• Strong project management skills with the ability to coordinate multiple campaigns, priorities, deadlines, and agency partners simultaneously.
• Excellent written communication, copywriting, editing, and proofreading skills with exceptional attention to detail.
• Strong understanding of branding, digital storytelling, and content strategy with an eye for engaging, high-quality creative.
• Comfortable collaborating with creative agencies, advertising agencies, photographers, videographers, and cross-functional teams.
• Highly organized, proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• Passion for skincare, beauty, wellness, luxury consumer brands, or the professional aesthetics industry is preferred.